Unlocking Hassle-Free Shipping to EU: A Smarter Way for International Retailers

Feb 24, 2025

Since 2021, the European Union’s Import One-Stop Shop (IOSS) scheme has reshaped the landscape for international e-commerce. The regulation mandates that online retailers selling goods under €150 to EU customers must collect and remit Value-Added Tax (VAT) at the point of sale. While the goal is to simplify tax compliance and streamline cross-border transactions, the reality is far more complex—particularly for small and medium-sized businesses (SMBs).

For UK retailers looking to maintain or expand their presence in the European market post-Brexit, navigating VAT compliance, customs duties, and logistics can be time-consuming and costly. Let’s explore the challenges of the IOSS system and alternative shipping methods, and introduce a seamless, cost-effective solution for UK e-commerce businesses.

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The Challenges of IOSS for SMBs

While the IOSS scheme promises a simplified VAT collection process, it presents several hurdles for international retailers:

  • Quarterly VAT Declarations – Businesses must submit VAT returns every three months, adding to administrative burdens.

  • Costly Accounting Fees – Managing VAT compliance across multiple EU jurisdictions can result in significant accounting expenses.

  • Restricted Order Value – The IOSS scheme only applies to orders under €150, limiting its effectiveness for higher-value sales.

Due to these complexities, many UK retailers consider alternative shipping methods—but each comes with its own set of pain points.

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Alternative Shipping Methods & Their Downsides

Retailers seeking to bypass the IOSS system often resort to Delivery Duty Unpaid (DDU), Express Carrier DDP, or SaaS VAT compliance solutions. However, these options can be cost-prohibitive or detrimental to the customer experience.

1. Shipping DDU (Delivery Duty Unpaid) – A Poor Customer Experience

Shipping Delivery Duty Unpaid (DDU) means that VAT and customs duties are not prepaid by the seller. Instead, the responsibility falls on the customer upon delivery. This approach has several drawbacks:

  • Unexpected VAT Bills – Customers are caught off guard by additional import taxes and fees.

  • Carrier Collection Fees – Logistics providers charge service fees to collect VAT on behalf of customs. For example, German carriers impose fees of €6+ per delivery.

  • Higher Abandonment Rates – Hidden costs lead to dissatisfied customers and increased cart abandonment.

2. Shipping DDP (Delivery Duty Paid) with Express Carriers – Expensive & Unsustainable

Under the DDP (Delivery Duty Paid) model, the retailer pre-pays VAT and duties, eliminating unpleasant surprises for customers. While this improves the delivery experience, it comes at a steep cost:

  • Customs Clearance Fees – Express carriers charge around £12 per shipment for customs processing.

  • Expensive Shipping Rates – Express carriers like DHL and FedEx are costly, making it difficult to maintain competitive pricing.

  • Unsuitable for Low-Margin Businesses – SMBs with tight profit margins may struggle to absorb the added costs.

3. SaaS VAT Compliance Services – Costly and Complicated

Some retailers opt for SaaS-based VAT compliance solutions, which handle IOSS registration and tax filings. However, these services often come with high fees:

  • Percentage-Based Pricing – Many providers charge 4–7% of the goods' value, which can significantly cut into profits.

  • Additional Subscription Fees – Some platforms impose fixed monthly costs, making them impractical for smaller businesses.

  • Complex Onboarding Process – Setting up and managing compliance software can be time-consuming.

For many SMBs, these alternatives simply don’t make financial or operational sense. So, what’s the best way forward?

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The Teleship Solution: Hassle-Free IOSS Compliance Without the Costs

At Teleship, we provide a smarter, more cost-effective way to handle cross-border VAT compliance and shipping, allowing UK retailers to sell to the EU effortlessly. Our solution ensures:

Automated VAT & Duty Calculation at Label Purchase – We calculate VAT and duties in real-time. IOSS-registered shippers remain exempt, while non-IOSS shippers can prepay duties and VAT upfront—seamlessly remitted by Teleship upon EU import, without extra fees.

Competitive Shipping Rates – Lower your shipping costs, allowing you to offer free or discounted shipping to EU customers while protecting your margins.

Fully Tracked Deliveries – We provide transparent, reliable tracking from dispatch to delivery, eliminating uncertainty and improving customer trust.

Hassle-Free Expansion to All EU27 Countries – Don’t let Brexit hold you back. Teleship enables you to reclaim your European customers and scale your business internationally.


Ready to Ship Smarter? Grow Your EU Sales with Teleship

With Teleship, Brexit no longer needs to be a barrier to selling in Europe. Whether you’re a growing e-commerce brand or an established retailer, we make VAT compliance and cross-border shipping simple, affordable, and stress-free.

🌐 Get started today and unlock your European growth potential. Visit teleship.com/connect to schedule a demo call.